Case Study: Clube Atlético Mineiro achieves rapid fan growth and engagement with Wishpond

Making social marketing easy The power of an engaged fan base

Clube Atlético Mineiro, the Brazilian soccer club, needed a fast, focused way to boost Facebook fans and engagement after their page growth stalled at 292,525 likes. As a team new to running contests, they turned to Wishpond’s Sweepstakes to launch a short campaign during Carnaval and create stronger momentum online.

Wishpond implemented a simple social sweepstakes featuring a pre-release jersey giveaway, with minimal extra advertising to amplify sharing on Facebook. In just 11 days, Wishpond helped Clube Atlético Mineiro gain almost 10,000 participants, add over 15,000 fans, increase engagement from 20,000 to 30,000, and reach a potential audience of 4 million.

Clube Atlético Mineiro

Cristiano Bunte

Nauweb