Case Study: GoEco achieves 33% Instagram follower growth and 552 new leads with Wishpond

Go Eco - Customer Case Study

Go Eco, the volunteer abroad organization, wanted to build brand awareness, generate leads, and boost engagement on Instagram after its follower growth had been slower than expected. To drive a fun, interactive campaign, Go Eco used Wishpond’s Instagram Hashtag Contest app for its “Animal Selfie #GoEcontest” promotion.

Wishpond helped Go Eco embed the contest on its website, manage and moderate entries, and let visitors vote on submissions. In just over two weeks, the campaign delivered a 33% increase in Instagram followers, 2,358 votes, and 552 new leads, along with more comments, interactions, and website visits.

Go Eco

Cassandra Federabusz

PR Manager