Case Study: Nolcha Fashion Week achieves greater awareness and 1,350+ leads with Wishpond

Combining the power of radio and Social media to showcase fashion

Nolcha Fashion Week, a leading New York Fashion Week event for independent designers, wanted to build awareness for its show and brands while increasing Facebook followers. Using Wishpond, the team extended its radio promotions with social media by running a sweepstakes tied to CBS and its Facebook fans.

Wishpond’s Sweepstakes helped the contest go viral, and Nolcha Fashion Week captured 1,361 participants, reached a potential audience of 351,117, and collected key contact and demographic data from over 1,350 new leads in just 15 days. With Wishpond, Nolcha also grew its fan base and gained marketing data to support future targeted campaigns.

Nolcha Fashion Week

Kerry Bannigan

CEO and Co-Founder