Case Study: Blue Cross achieves 400+ new leads and increased Facebook engagement with Wishpond

Blue Cross - Customer Case Study

Blue Cross wanted to grow its Facebook following, engage mothers as a target audience, and build its email list. Working with Wishpond, Blue Cross used a sweepstakes campaign and lead-generation tools to attract the right demographic while collecting entrant data for future marketing.

Wishpond helped Blue Cross run a “Happy Moms and Happy Tots” giveaway using prizes like Babies ‘R’ Us and Motherhood Maternity gift cards. The campaign generated 400+ new leads, increased website traffic from social properties by 8%, and boosted Facebook followers by 20%, while also providing insights to improve future campaigns.

Blue Cross