Case Study: Kullaloo achieves a 900% increase in Facebook likes with Wishpond

A new company’s 900% leads increase in only 3 weeks

Kullaloo, a new Germany-based brand launched in March 2013, struggled with low awareness, few followers, and limited success attracting Facebook fans while its handicraft pattern and sewing tutorial products were still in development. Using Wishpond, Kullaloo sought an easy-to-enter Facebook contest to boost engagement and reduce participation barriers.

Wishpond helped Kullaloo launch an essay contest quickly, with the campaign and implementation completed in just two days, supported by a small Facebook ad spend of 15 Euro/day. The results were strong: 79 participants, reach of 12,604 potential leads, and Facebook Likes rising from 300 to 2,646 in less than three weeks—close to a 900% increase.

Kullaloo

Manuel Seitner

Kullaloo