Case Study: Smiths of Smithfield boosts bookings and brand clarity with Wisetiger

Smiths of Smithfield boosts bookings and loyalty with Wisetiger

Wisetiger was engaged by Smiths of Smithfield, a landmark London restaurant, to address its confusing digital presence. The restaurant's old website failed to clearly communicate the unique proposition of its four distinct floors, which led to a lack of customer understanding. Wisetiger was tasked with providing strategic clarity and helping to launch a new sister restaurant.

Wisetiger repositioned the Smiths brand, giving each floor a clear identity, and created a new website. This work successfully increased enquiries, table bookings, and customer loyalty. The project's lasting success was demonstrated when the new owners retained much of Wisetiger's work after an acquisition.

Smiths of Smithfield