Case Study: Folly Road launches a bold craft beer brand online with Wisetiger

Folly Road launches a craft beer brand online with Wisetiger

Wisetiger was engaged by Folly Road, a craft beer brand with a mission to create innovative and sustainable beers, to establish its digital presence and launch its new brand online. The challenge was to bring the brewery's bold and quirky personality to life on the web and build a loyal community from the ground up in a vibrant and competitive market.

The solution implemented by Wisetiger included planning, designing, and building a new website with an integrated online shop to serve as a digital home for the brand. Wisetiger also provided ongoing support through regular email marketing campaigns to promote new beers and offers. This comprehensive digital strategy was crucial in successfully taking the new product to market, creating lasting awareness, and building a dedicated community of Folly Road beer lovers.

Folly Road