Case Study: Whale Logistics achieves 150% sales growth and paperless productivity with WiseTech Global's CargoWise One

Whale Logistics - Customer Case Study

Whale Logistics (Australia), founded in 2015 by Ryan Cummings, grew quickly to more than 20 staff across three Australian offices and satellite locations in Asia. That rapid expansion forced the company to confront common freight-forwarding pressures—low margins, the need for high productivity, efficient processes and the right technology partners—to scale operations and maintain strong customer service.

Whale implemented CargoWise One with an accelerated go‑live and moved to workflow-driven, paperless operations, empowering staff and freeing time for sales and strategy. The system streamlined day-to-day work, supported fast scaling and customer-facing innovation, and helped drive an impressive 150% sales growth over six months while strengthening customer relationships and operational efficiency.

Whale Logistics

Ryan Cummings

Owner & Managing Director