Case Study: P O Shipping Agency Australia Pty Ltd achieves a rapid two‑month launch and 99% vessel fill rates with WiseTech Global

P O Shipping Agency Australia Pty Ltd - Customer Case Study

P O Shipping Agency Australia, launched in April 2010 as the Australian arm of a China-based shipping group, faced a tight two-month deadline to open an office, recruit and train staff, and deploy a management system before its first vessel arrived. As a small new entrant against much larger lines, the company also needed to master fast, accurate information and financial flows to operate competitively on the Australia–China trade lane.

POSA adopted CargoWise’s ediEnterprise and used CargoWise training to get staff operational even before offices and hardware were in place, enabling e‑booking, real‑time container tracking and web invoicing with synchronized workflows. The office was ready to receive its first ship on schedule, and within two years the carrier captured a meaningful share of Australia–China volumes, achieving very high vessel fill rates (around 99%) and competing efficiently with larger operators.

P O Shipping Agency Australia Pty Ltd

Mahim Khanna

General Manager,P O Shipping Agency,Australia