WiseTech Global
38 Case Studies
A WiseTech Global Case Study
Commercial Freight and Logistics (CFL) is an Australian freight forwarder founded in 1980 with offices, a Sydney warehouse and agents across Australia, New Zealand and globally. Its long-standing competitive edge is best‑in‑class customer service, but rising customer expectations and tight margins had forced CFL to outsource work or even decline new business to avoid compromising service levels.
CFL adopted CargoWise One, a single‑platform system that automates tasks, improves visibility and exception reporting, and lets the team spread workflow across offices. The change boosted productivity and staff capacity, reduced outsourcing, enabled the company to take on more customers and operate from anywhere, and helped earn industry recognition such as the 2015 Lloyd’s List Australia award.
Paul Walsh
Director