Case Study: CFR Line achieves rapid, scalable growth and seamless operations with WiseTech Global’s CargoWise One

CFR Line - Customer Case Study

CFR Line is a New Zealand freight forwarder that grew from a five‑person startup into a seven‑office Oceania operation of about 70 staff in under ten years. Rapid expansion strained its small team—operational and accounting workloads ballooned and the business risked losing revenue and customer service quality, especially during major projects like a six‑week warehouse relocation that had to run alongside day‑to‑day operations.

CFR Line implemented CargoWise One as a scalable, integrated platform (freight forwarding, customs, logistics, accounting), which let the company add users and modules as needed. The system enabled the firm to complete the warehouse move without disrupting service, give customers live visibility of orders and inventory, and compete like a multinational while preserving boutique customer care—strengthening the core for future growth.

CFR Line

Sam Osman

Group Director