Case Study: Murdoch's Ranch and Home Supply achieves triple-digit sales growth and record employee engagement with Wisetail

Murdoch's Ranch and Home Supply - Customer Case Study

Murdoch’s Ranch & Home Supply, a specialty retailer selling outdoor, farm, ranch and home goods, faced the challenge of equipping frontline associates with deep product knowledge and a stronger culture to reduce turnover and drive sales. After finding most learning management systems dated and clunky, Training Manager Steven Potratz sought a modern, user-friendly solution that would engage employees, scale content creation, and support consistent onboarding and promotion-from-within practices.

They implemented Wisetail, involving employees in design and content creation, launching paid preboarding modules and standardized coursework to keep training practical and engaging. The results: 2,100 users completed 70,617 courses (about 30 per employee), unprecedented holiday-season engagement, one of the lowest turnover rates in retail, and a measurable ROI — a training-driven triple-digit sales lift for a promoted clothing item with sustained double-digit gains the following year.

Murdoch's Ranch and Home Supply

Steven Potratz

Training Manager