Case Study: Einstein Noah Restaurant Group achieves a unified culture and scalable learning with Wisetail

How your learning management can drive culture

When Einstein Noah Restaurant Group and Caribou Coffee merged in 2015, the combined organization grew to more than 11,000 employees and faced the challenge of uniting two strong but distinct cultures, systems, and training programs. Leadership needed a way to merge operational processes and branding while preserving each brand’s DNA and giving team members clear pathways for professional development and connection.

Working with Wisetail, they built a branded LMS called “Coffee & Bagel You” through a two-day Co-Lab implementation that brought marketing and instructional teams together to streamline, update and personalize content. The platform shifted learning to two-way storytelling, reinforced shared values, improved access to development for frontline staff, and helped successfully drive and scale a cohesive culture across the merged company.

Einstein Noah Restaurant Group

Mike Rael

Senior Program Manager of National Deployments and Internal Communications