Case Study: Tempur‑Sealy achieves scalable extended‑enterprise training and a competitive edge with Wisetail

How the World’s Largest Mattress Company Leverages Extended Enterprise Learning to Maintain Its Edge

Tempur‑Sealy, a global leader in the sleep industry, faced the complex challenge of extended‑enterprise learning: training thousands of retail partners and external sellers who engage voluntarily, need searchable catalogued content, and sometimes require separate branded domains — all while keeping pace with omni‑channel shoppers and direct‑to‑consumer competitors. The company needed to translate its best‑in‑class in‑person training into an online format that would engage partners and protect retail relationships.

Tempur‑Sealy partnered with Wisetail to build the Snooz LMS, a community‑minded platform that digitized product training, added proven sales techniques and peer anecdotes, and made content easy to find. The launch drove rapid adoption, attracted other departments like HR to formalize internal training, helped Tempur‑Sealy differentiate from competitors, and reached roughly 10,000 users with plans for company‑wide rollout.

Tempur Sealy

Mike Brady

Director of National Sales Training