Case Study: L&M Fleet Supply achieves 5,700% item sales growth and 90%+ LMS engagement with Wisetail

How L&M Supply Drives Sales and Engagement Through Their LMS

L&M Supply, a nine-location retail chain, wanted to run a simple monthly sales challenge that would drive product sales and increase use of its LMS, The Lodge. The team knew employees would need clear goals and visible scorecards, so the challenge had to be easy to find and regularly updated.

They launched an "Item of the Month" program in The Lodge—posting challenges, weekly score updates, product training or fun content, and letting stores choose merchandising—while encouraging comments and photo uploads. The result: one item’s monthly sales jumped 5,700% year-over-year, involuntary LMS engagement has stayed above 90% (voluntary above 80%), user contributions rose 26%, and The Lodge ranks among Wisetail’s most engaged clients.

L&M Fleet Supply

Michelle Graber

Training Manager