Case Study: Dos Toros Taqueria achieves a scalable, employee-first culture with Wisetail

How Dos Toros Scales its Culture

Dos Toros is a fast-casual restaurant brand that grew from 13 locations in 2017 to a planned 25 by 2019 and is on track for about $60 million in revenue. Their central challenge was preserving an employee-first, hospitality-driven culture and consistent guest experience while scaling across cities and dozens of restaurants.

To meet that challenge they combine quarterly anonymous employee surveys, owners regularly working on the line, and a learning platform called Dos Toros University to set clear job expectations, show career paths, enable recognition, and allow direct leadership communication. The approach has driven idea-sharing and operational improvements (for example, a better tortilla-steaming method), stronger employee engagement and recognition, and helps the company scale its culture while maintaining service quality and retention.

Dos Toros Taqueria

Aleta Maxwell

Chief HR Officer