Case Study: D&B Supply boosts product knowledge and LMS engagement with Wisetail's Mid-States Content Network

How D&B Supply Used The Mid-States Content Network To Bolster Its Learning Library

D&B Supply is an Idaho-based farm and ranch retailer with 500+ employees and thousands of SKUs, which made keeping team members product-knowledgeable a constant challenge. Although their LMS, “The Barn,” provided a solid training foundation, Training Coordinator Derek Ream sought a scalable way to expand product training without having his team produce every module in-house.

They adopted the Mid-States Content Network — a curated library of nearly 1,000 vendor-created modules from 250+ brands that can be imported directly into Wisetail’s LMS — freeing D&B’s trainers to focus on company-specific culture and onboarding. After launching the new content and reorganizing the site, logins rose 50% and course completions nearly tripled; early modules (e.g., Nutrena) saw hundreds of completions in days, leading to more confident employees, better customer service, and increased sales.

D&B Supply

Derek Ream

Training Coordinator