Case Study: a U.S.-based high-end online jewelry store boosts gift conversions with WiserBrand’s AI Gift-Finder

a U.S.-based High-end Online Jewelry Store boosts gift conversions 64% with WiserBrand

WiserBrand partnered with a U.S.-based high-end online jewelry store that was struggling with low conversion rates for gift shoppers. The client's challenge was to help these shoppers feel confident enough to complete their high-value purchases, as their gift-session conversion rate of 0.64% was significantly below the luxury benchmark.

WiserBrand built and launched an AI Gift-Finder tool that integrated seamlessly into the client's Magento website. The solution included a one-screen quiz, a secure photo intake, and a real-time style engine. This implementation by WiserBrand led to dramatic improvements: a 64% increase in gift-session conversion, a 14% rise in average order value, and a 17% reduction in return rate, putting the solution on track to pay for itself in under eight months.