Case Study: Car Warranty Company achieves 7x more leads with WiserBrand PPC

a car warranty company grows leads 7x with WiserBrand

The customer, a car warranty company, sought to expand its reach and lower its cost per lead, which was averaging $100 through affiliate marketing. Partnering with WiserBrand, the challenge was to generate leads in a competitive market across the US using their website as the primary asset while also overcoming a lack of brand recognition.

WiserBrand implemented targeted Google Ads campaigns, testing and optimizing various strategies and keyword types. This solution led to a significant increase in conversions and a dramatic reduction in cost per lead, which dropped from over $96 to just over $32. The vendor's PPC strategy successfully drove growth for the client.