Case Study: TYR Sport protects premium reputation and safeguards margins with Wiser Solutions' automated MAP monitoring

TYR Sport Protects Premium Reputation with Automated MAP Monitoring, Pricing Intelligence

TYR Sport, a leading maker of competitive swim and triathlon gear, needed to protect its premium brand and profit margins as its assortment and online distribution (including Amazon and Google Shopping) expanded. To address widespread SKUs, unauthorized sellers, and the complexity of enforcing minimum advertised price (MAP) policies, TYR Sport turned to Wiser Solutions’ automated MAP monitoring and case‑management/pricing‑intelligence platform.

Wiser Solutions tracks thousands of TYR SKUs across direct sites, marketplaces and comparison engines and feeds violation data into TYR’s CRM so the team can see when and how violations occur. Using weekly snapshots and repeat‑offender identification, TYR contacts noncompliant sellers, limits distribution of key products, and takes enforcement actions as needed—helping maintain elevated brand perception, protect margins and manage partner relationships more effectively.

TYR Sport

Mary Sisson

Director of Operations