Case Study: TYR Sport gains control over online pricing and MAP monitoring with Wiser Solutions

TYR Sport monitors thousands of SKUs with Wiser Solutions

TYR Sport, a global leader in performance swimwear and triathlon gear, faced the challenge of protecting its premium brand reputation in a complex online marketplace. With a growing number of SKUs sold across various platforms, the company struggled with MAP violations and unauthorized sellers, lacking comprehensive monitoring. To gain clarity and control, TYR partnered with Wiser Solutions to implement its MAP monitoring service.

Wiser Solutions provided a robust MAP monitoring system that tracked thousands of TYR SKUs across websites and marketplaces. The solution delivered automated weekly reporting and integrated data into TYR's CRM, enabling proactive enforcement. As a result, TYR gained complete oversight of pricing compliance, received consistent updates on violations, and could take informed, targeted actions to protect its pricing integrity and premium market position.

TYR Sport