Case Study: Pernod Ricard improves in-store execution by 40% with Wiser Solutions

Pernod Ricard Achieved a 40% Execution Improvement During a Promo Period Using Wiser Solutions

Pernod Ricard, a global food and beverage company in the APAC region, needed a better way to ensure consistent in-store promotional execution across hundreds of retail locations. They struggled with non-compliant displays, limited real-time visibility, and costly, time-intensive field audits, especially in remote stores during key campaigns.

Using Wiser Solutions’ Retail Intelligence, Pernod Ricard deployed crowdsourced mystery shoppers, real-time audit data, and dynamic reporting to monitor compliance and act quickly on gaps. Wiser Solutions helped identify 60% non-compliant stores, improve execution efficiency by 40%, and achieve 100% store coverage, leading to stronger campaign performance and better ROI.

Pernod Ricard

Richard Dumas

Head of Shopper Marketing