Case Study: Perfect Wedding Guide achieves rapid national expansion and adds 150,000+ listings with Wiser Solutions

Perfect Wedding Guide Increases Market Share Using Product Data Enrichment

Perfect Wedding Guide, led by VP of Technology Rick Caldwell, needed to automate extraction of listings from multiple websites, consolidate and cleanse heterogeneous data, and apply business-specific grouping rules to grow beyond roughly 30% market coverage. After evaluating outsourcing and off-the-shelf options, they chose Wiser Solutions and its data enrichment technology to address both the collection and consolidation challenges.

Wiser Solutions deployed its data enrichment platform and services to automatically extract from more than seven sources, merge and de-duplicate records, and enforce Perfect Wedding Guide’s business rules through a phased, iterative rollout with regular collaboration. The project added over 150,000 listings in under six months, significantly expanding market coverage while improving data quality and scalability for the website.

Perfect Wedding Guide

Rick Caldwell

Vice President of Technology