Case Study: Nike achieves scalable MAP enforcement with Wiser Solutions

Nike reduces MAP violations with Wiser Solutions

Nike, a global leader in athletic apparel, needed a more strategic and scalable approach to enforce its Minimum Advertised Price (MAP) policy. Their existing manual processes and limited tools resulted in fragmented visibility across channels, leaving significant blind spots and creating reporting bottlenecks. To overcome these challenges, Nike partnered with Wiser Solutions and implemented its MAP Intelligence service.

Wiser Solutions provided Nike with a centralized platform for omnichannel MAP monitoring, featuring customizable dashboards and automated alerts for real-time violation tracking. Supported by a dedicated customer success manager, the solution enabled a proactive enforcement strategy. As a result, Nike achieved a significant decline in MAP violations, improved compliance among authorized resellers, and gained stronger internal confidence in its brand protection processes.

Nike