Case Study: Nike strengthens MAP enforcement with Wiser Solutions

Nike Develops a Holistic Approach to Its MAP Policy With Wiser Solutions Pricing & MAP Intel

Nike partnered with Wiser Solutions to modernize its Minimum Advertised Price (MAP) enforcement. As a global apparel and footwear leader with thousands of SKUs and a wide network of authorized and unauthorized sellers, Nike was struggling with fragmented visibility, manual compliance tracking, and reporting bottlenecks that made it difficult to monitor pricing across channels at scale.

Wiser Solutions implemented its MAP Intelligence platform to give Nike a centralized, omnichannel view of MAP violations across websites, email, and circular ads, supported by customizable dashboards, automated alerts, and dedicated customer success support. The result was a major decline in MAP violations, faster response times, stronger alignment across internal teams, and a more proactive, scalable enforcement process that helped Nike protect brand equity and retail relationships.

Nike