Case Study: Moët Hennessy strengthens premium shelf execution with Wiser Solutions

Moet Hennessy Builds a Perfect Store Strategy with Wiser Solutions

Moët Hennessy, a premium wine and spirits company, needed to implement its Perfect Store strategy across Australia's complex retail landscape. The company faced a lack of reliable, store-level data, making it difficult to consistently execute planograms and understand how shelf conditions influenced shopper behavior across its four major retail partners. To move beyond guesswork, they partnered with Wiser Solutions for actionable in-store intelligence.

Wiser Solutions implemented a solution using its shopper crowd to conduct daily audits and surveys within liquor stores. This provided Moët Hennessy with granular data on planogram execution and real-time shopper feedback. By analyzing this information, Wiser identified three key sales drivers: navigation signage, consistent planogram execution, and shelf prominence. These insights allowed Moët Hennessy to refine its strategy with retailers, laying the foundation for a scalable Perfect Store program that enhanced the shopper experience and strengthened sales.

Moët Hennessy

Emilia Simonin

Category Development & Insights Manager