Case Study: Meyer Corporation achieves reduced MAP violations with Wiser Solutions

Leading Cookware Manufacturer Meyer Corporation Decreases MAP Violations with Automated Monitoring at Scale

Meyer Corporation, a leading U.S. cookware manufacturer whose brands include Circulon, Anolon, and Rachael Ray, needed to protect its price position and reputation across dozens of products and major retailers. Manual web-scanning left Amanda Cantrell and her team with limited, inaccurate MAP compliance data and an onerous enforcement workload, so Meyer engaged Wiser Solutions and adopted Wiser’s MAP service to automate price monitoring at scale.

Wiser Solutions implemented weekly automated monitoring of high‑interest SKUs across both authorized and unauthorized retailers, surfacing MAP violations quickly and providing clear enforcement guidance. After more than a year, Meyer reports fewer MAP violations on a weekly basis, elimination of manual data-collection pain, more accurate reporting to executives, and stronger protection of brand reputation and margins thanks to Wiser’s solution.

Meyer Corporation

Amanda Cantrell

Sales Analyst