Case Study: HP Products achieves rapid product data enrichment and improved SEO with Wiser Solutions

HP Products Increases Data Integrity With Product Data Enrichment

HP Products, a distributor of janitorial, safety, lighting and textile supplies, needed to upgrade its web platform and make product content for roughly 20,000 SKUs complete and consistent. Facing missing images and fragmented supplier feeds from 700+ vendors, they needed to automate data gathering, reconcile attribute discrepancies, and ensure correct, rich product information—so they selected Wiser Solutions’ product data enrichment/retail data services.

Wiser Solutions profiled HP Products’ catalog, harvested and reconciled data from multiple sources using customizable “recipes,” and integrated the cleaned, enriched content into HP’s systems. Within months HP Products updated thousands of SKUs, reduced catalog management to a two‑person effort for 20,000 items, and saw measurable gains in data integrity, richer product content, improved SEO, and positive trends in conversion and average order value.

HP Products

Kirsten DeHaai

Director of eCommerce Marketing