Case Study: FMCG Brand improves Perfect Store execution with Wiser Solutions

How an FMCG Brand Built a Perfect Store Strategy Using Wiser Solutions

FMCG Brand, a leading Australian fast-moving consumer goods company, wanted to improve in-store execution across grocery stores and understand why sales performance varied so widely by location. With limited visibility into SKU-level shelf placement, share of shelf, competitor positioning, and planogram compliance, the company partnered with Wiser Solutions and its Retail Intelligence offering to uncover the drivers behind its Perfect Store performance.

Wiser Solutions used crowdsourced shoppers to collect shelf-level data and images across stores, helping FMCG Brand analyze product ranging, shelf layouts, share of shelf, and macro-space indicators. The insights revealed which KPIs most affected sales, enabled field teams to fix execution issues like planogram deviations and poor SKU placement, and supported ongoing tracking and better retailer discussions; as a result, the brand improved execution, closed performance gaps, and increased operational efficiency and sales performance.