Case Study: GoPro achieves a $40M+ revenue opportunity from improved in-store display compliance with Wiser Solutions

GoPro Identifies $40+ MM Revenue Opportunity With Improved Retail Execution

GoPro, a leading consumer electronics brand, faced widespread in-store merchandising problems—missing acrylic security boxes, broken TVs, and lights turned off—that reduced display effectiveness and made it difficult to get retailers to fix issues. GoPro engaged Wiser Solutions to quantify the extent of non‑compliance and produce credible, actionable data to drive retailer buy‑in.

Wiser Solutions deployed a national in‑store compliance program combining crowd‑sourced store audits (weekly photos and short surveys) with point‑of‑sale sales analysis to compare compliant and non‑compliant locations. The program revealed a $40+ million revenue opportunity in the mass‑merchandise channel and showed displays with the acrylic security box performed 121% better than those without; GoPro is now using these findings to persuade retailers to remediate displays and to optimize future in‑store marketing.

GoPro