Case Study: Goedecker's scales product catalog to 20,000 SKUs in three weeks with Wiser Solutions

Goedecker’s Achieves More Complete Product Information With Data Enrichment

Goedecker's, a St. Louis–based multichannel retailer of appliances, furniture and home goods, faced a major product information challenge: enriching and maintaining detailed data for roughly 40,000 SKUs was slow, manual and costly. After trying manual entry, scraping tools and offshore teams, CIO & CTO Jeff Minor selected Wiser Solutions' product data enrichment service to rapidly gather higher‑quality product content without adding headcount.

Wiser Solutions began with an appliances pilot and used its proprietary enrichment technology to aggregate, reconcile and vet content across sources. In six weeks the pilot enriched 8,000 SKUs; within a later three‑week run Wiser Solutions processed roughly 20,000 SKUs while reducing the content team from five full‑time people to one. The result: dramatically faster onboarding, improved product detail and the ability for Goedecker's to pursue plans to double its catalog in 12–18 months.

Goedecker's

Jeff Minor

Chief Information Officer & Chief Technology Officer