Case Study: FOAL, LLC achieves 7% gross margin growth and increased market share with Wiser Solutions' automated pricing intelligence and repricing

FOAL, LLC Grew Margins and Increased Market Share with Automated Pricing Intelligence, Repricing

FOAL, LLC, operator of OneStopEquineShop.com, faced fast‑moving, hyper‑competitive pricing across Amazon, eBay and multiple international markets with a catalog of over 300,000 SKUs. To protect margins while staying competitively priced and preserving a lean operation, FOAL turned to Wiser Solutions for automated pricing intelligence and rule‑based repricing.

Wiser Solutions provided competitive pricing intelligence plus a rule‑based repricing engine that automated price updates across FOAL’s webstore, Google Shopping, Amazon and eBay, enabling match-to-top-competitor and percentage‑off rules with minimal manual effort. The automation saved time, scaled with FOAL’s assortment, helped the company compete without eroding margins, and is credited with a 7% increase in overall gross margin over five years and contributing to FOAL’s growth to $10M+ annual revenue (about 20x since 2014).

FOAL, LLC

Alexander Lans

President and Chief Executive Officer