Case Study: Leading Confectionery Manufacturer boosts stock volume by 40% with Wiser Solutions

Confectionery Manufacturer Uses Wiser Solutions to Identify Stock Levels Hurting Sales

Leading Confectionery Manufacturer, a global confectionery brand, wanted to maximize sales during monthly half-price promotions at key retailers but was struggling with poor in-store availability. Despite strong demand, stockouts in high-traffic areas like aisles and gondola ends, inconsistent monitoring, and limited weekend visibility were preventing the brand from meeting Minimum Display Quantity (MDQ) targets and fully capturing promo ROI.

To address this, the manufacturer partnered with Wiser Solutions and used its mystery shopping network and retail intelligence to collect real-time SKU- and store-level stock data, track availability trends, and identify stores below MDQ. Wiser Solutions helped the brand pinpoint non-compliant locations and improve execution, resulting in a negotiated 40% increase in stock volume for the next promotion, with data showing 45% of stores below MDQ in aisles and over 60% below MDQ at gondola ends by Saturday.