Case Study: ONIO automates pricing and centralizes product management with WisePorter

WisePorter automates pricing at ONIO and handles 500,000 price changes daily

ONIO, a large Czech e-commerce company, faced significant challenges in managing its vast catalog of nearly 100,000 products. The company struggled with fragmented product data across multiple systems, an inability to manage items individually, and the immense complexity of handling hourly pricing changes from over a hundred suppliers. They needed a centralized system to automate processes and serve as a single source of truth, moving beyond the limitations of ERP and manual Excel calculations. To address this, they turned to WisePorter and its PIM system.

WisePorter implemented its solution as the central master system for all product information, automating data distribution to ONIO's various e-shops and other applications. The system uses automated rules to manage product parameters, SEO, and critically, to calculate precise cost and sales prices by incorporating real-time supplier data, bonuses, and additional costs. This provided ONIO with immediate, consistent pricing across all channels and freed product managers from manual work. The results included streamlined operations, the ability to offer competitive and complex pricing to partners, and a robust foundation for future business growth, as confirmed by positive feedback from ONIO's IT Director and Purchase & Sales Manager.

ONIO

Lukas Babicek

Purchase & Sales Manager