Case Study: Vepsäläinen achieves €78K+ in attributed revenue with Wisepops

Vepsäläinen drives €77,954 in attributed revenue in 8 months with Wisepops

Vepsäläinen, a leading Finnish furniture and home decor retailer, faced significant challenges with its onsite marketing. The company's marketing team was heavily reliant on developer resources to implement even simple promotional campaigns, causing delays and missed opportunities. Their previous tools lacked advanced targeting capabilities, preventing them from capitalizing on seasonal trends and creating personalized shopping experiences for their customers.

Using the Wisepops platform, Vepsäläinen implemented a variety of non-intrusive campaigns including a notification feed, strategic discount popups for email capture, and contextual embeds on product pages. This solution allowed them to target specific customer segments without developer assistance. The results were substantial, with Wisepops campaigns attributing to over €78,000 in revenue, an 8,000-lead increase in their email list, a 23% higher average order value, and a 20% increase in overall online revenue during the eight-month campaign period.

Vepsäläinen