Case Study: PMI boosts certification conversions and event registrations with Wisepops

Project Management Institute attributes $11M+ in certification revenue with Wisepops

The Project Management Institute (PMI), a global authority on professional certifications and membership, faced the challenge of activating its high-intent traffic across six distinct web properties. Their complex commercial model involved multiple funnels for certifications, events, and product adoption, making it difficult to surface the right offer to the right visitor without compromising the user experience. PMI needed a coordinated system to run targeted campaigns and A/B tests at scale without constant engineering support.

PMI implemented Wisepops as a cross-property activation layer to address these challenges. Using Wisepops' popup builder and audience segmentation features, they recovered abandoned certification applications, drove event registrations, and promoted new product launches. The results were significant, including a 15.5% increase in PMP exams taken and over $11 million in attributed revenue from certification campaigns. Wisepops campaigns reached 32% of all site sessions, with some targeted efforts achieving click-through rates as high as 22.7%.

Project Management Institute (pmi)