Case Study: OddBalls achieves £1M+ in attributed revenue with Wisepops

OddBalls generates £1M+ in attributed revenue with Wisepops

OddBalls, a UK-based clothing brand, needed to increase conversion rates, build its email and SMS list without being disruptive, generate buzz for new product launches, and maintain its fun customer experience. To meet these goals, the brand partnered with Wisepops to implement its onsite engagement tools.

Wisepops implemented a playbook of targeted campaigns for OddBalls, including AI-powered product recommendations, strategic discount distribution, and gamified lead capture. This solution generated over £1 million in attributed revenue, captured 122,000+ new leads, and drove 632 purchases from product recommendations alone, significantly boosting the brand's onsite performance.

OddBalls