Case Study: Maison Lejaby achieves 15% CTR with Wisepops Onsite Feed

Maison Lejaby achieves 15% CTR with Wisepops

Maison Lejaby, a French luxury lingerie brand, faced the challenge of driving digital engagement without compromising its premium, elegant brand perception. Aggressive marketing was unsuitable for the intimate browsing experience, and the brand needed a seamless way to help customers discover products, especially on mobile where most of its traffic originated. They turned to vendor Wisepops for a solution.

Wisepops implemented a non-intrusive, AI-powered onsite feed to deliver personalized product recommendations and gentle notifications. This solution maintained the boutique shopping experience while highlighting best sellers, recently viewed items, and cross-category sets. The results were highly successful, achieving a 15% average click-through rate, 124 attributed conversions, and accounting for 4% of the brand's total attributed revenue over a four-month period.

Maison Lejaby