Case Study: Madura influences 13% of online revenue with Wisepops

Madura influences 13% of online revenue with Wisepops

Madura, a French premium home textile and interior design brand, faced the challenge of increasing online conversions without cheapening its sophisticated brand image. Aggressive popups and heavy discounting were not an option. The brand needed a refined, helpful way to engage its high-value customers across four European markets and on mobile, where intrusive formats are most damaging. They partnered with Wisepops to implement a non-intrusive onsite marketing solution.

Using Wisepops, Madura deployed a multi-channel system including elegant popups for lead capture, a persistent notification feed for product discovery, and native in-page embeds for reassurance. This approach reached 32.4% of website visitors, well above the industry average, and felt natural rather than salesy. The results were significant: Wisepops campaigns influenced 13% of Madura's online revenue and collected over 5,800 qualified leads.

Madura