Case Study: Les Mills achieves 16x higher engagement and 36.6% email capture with Wisepops

Les Mills drives 16x higher engagement with Wisepops

Les Mills, a global fitness company, faced the challenge of helping high-intent visitors navigate its wide range of home workout products and capturing their contact details without interrupting the shopping experience with a discount. The vendor, Wisepops, provided a solution using its interactive quizzes feature to build a product-discovery tool.

Wisepops implemented a branching quiz that helped visitors find the right product and captured their email addresses and intent data. The solution achieved a 91% click-through rate, captured emails at a 36.6% rate, and drove 16x more engagement than the site average, resulting in over 2,700 emails captured for their CRM.

Les Mills