Case Study: iDeal of Sweden collects 698K emails across 12 markets with Wisepops

iDeal of Sweden collects 698K emails across 12 markets with Wisepops

iDeal of Sweden, a fashion tech accessories brand, faced the challenge of running a mobile-first activation program across its 26 international country storefronts. With 90% of its traffic coming from mobile, the company needed a solution that could be deployed and localized consistently across all markets without losing speed or requiring constant engineering support. They turned to Wisepops to implement this scalable program.

Using Wisepops, iDeal of Sweden deployed always-on email capture popups, embedded promotional banners on product pages, and post-purchase attribution surveys across its storefronts. The solution collected 698,000 emails with an average campaign click-through rate of 18.8%, which is four times the industry benchmark. The program also achieved an extraordinary email signup rate of 5.1% and a 64-80% response rate on its post-purchase surveys, providing valuable data to optimize its paid acquisition strategy.

iDeal of Sweden