Case Study: Emma Sleep scales email and SMS capture across 20+ markets with Wisepops

Emma Sleep scales onsite email and SMS capture 10% of revenue with Wisepops

Emma Sleep, a major European direct-to-consumer sleep brand, faced the challenge of scaling its onsite email and SMS capture across more than 20 independent international markets. Their previous tooling could not manage the complexity of different audiences, pricing, and regulations simultaneously without creating operational chaos. They turned to Wisepops for a solution.

Using the Wisepops platform, Emma Sleep implemented a structured, test-driven capture strategy featuring multi-step popups, exit-intent campaigns, and localized seasonal promotions. This solution enabled them to manage all markets from a single workspace. The results were substantial, with Wisepops helping to collect over 2.2 million contacts at a 5.5% average sign-up rate. The program also directly attributed approximately 10% of total online revenue in tracked markets.

Emma Sleep