Case Study: Blume achieves a 5% visitor-to-lead conversion rate with Wisepops

Blume turns 5% of visitors into leads with Wisepops

Blume, a midsize wellness brand, faced the challenge of converting first-time visitors into customers and growing their email and SMS lists without disrupting the user experience. They needed a solution that could seamlessly capture leads and promote time-sensitive offers across both desktop and mobile, all while integrating with their existing tech stack of Shopify, Klaviyo, and Postscript.

Wisepops implemented targeted popup campaigns for Blume, including a two-step form that collected both email and SMS sign-ups. The solution was optimized for mobile and integrated smoothly with Blume's marketing tools. This strategy delivered a 5% email signup rate, significant growth in their subscriber lists, and successfully drove traffic and sales during key promotional events like flash sales.

Blume