Case Study: Asphalte achieves 4,000+ monthly leads with Wisepops

Asphalte generates 4,000+ leads a month with Wisepops

Asphalte, a French fashion brand, faced the challenge of generating a sufficient number of leads from new website visitors who often did not immediately understand its unique pre-order model. This led to low response rates for their crucial product surveys and slow overall lead generation. To address this, they turned to the vendor Wisepops and its popup builder and onsite feed tools.

Wisepops implemented a strategy using time-triggered popups to introduce the brand’s mission and drive traffic to surveys, alongside an onsite feed for ongoing engagement. Through A/B testing, Asphalte optimized popup click-through rates to 25%, significantly above industry average. This solution, powered by Wisepops, generated over 4,000 leads per month and drove substantial revenue, with a small segment of engaged visitors accounting for 42% of all online sales.

Asphalte