Case Study: 4murs builds a full onsite activation system with Wisepops

4murs boosts cart recovery to 24.5% with Wisepops

4murs, France's leading wallpaper and home décor specialist, faced the challenge of wasted acquisition opportunities from its organic search traffic. With no significant paid retargeting layer, the company needed a way to guide browsing visitors, recover abandoning carts, and build a direct audience for re-engagement without relying on developer resources for every new campaign.

Using the Wisepops platform, 4murs built a full onsite activation system. The solution included an always-on editorial notification feed, AI-powered exit-intent cart recovery popups, and audience-building campaigns using gamification and web push notifications. This approach delivered significant results, including a 24.5% click-through rate on cart recovery campaigns and the collection of over 3.3 million campaign impressions. Wisepops enabled the lean team to A/B test and scale successful campaigns, turning onsite moments into incremental revenue at zero acquisition cost.

4murs