Case Study: Coca-Cola Enterprises trains 500 salespeople in 7 weeks with Wisembly

Coca-Cola Enterprises - Customer Case Study

Coca-Cola Enterprises needed to train 500 of its salespeople on new products and its CSR policy in just seven weeks. The challenges were to keep the training engaging, adapt the content to the participants' varying knowledge levels, and efficiently gather feedback. They turned to the vendor Wisembly and its interactive platform to accomplish this.

Using the Wisembly platform, organizers created interactive sessions with live polls and questions. Features like live tag clouds allowed trainers to instantly gauge audience knowledge and adapt their presentations on the fly. This solution transformed the trainees into a proactive audience, optimized session content based on direct feedback, and enabled organizers to capitalize on all the materials created. Wisembly successfully helped Coca-Cola Enterprises train its large sales force effectively within the tight deadline.

Coca-Cola Enterprises

Louise Pasin

Public Affairs and Communication