Case Study: Bartaco scales guest experience and builds a 288K-guest CRM with Wisely

Scaling the Guest Experience: why bartaco switched to Wisely

bartaco, an 18-unit upscale street‑food concept, needed to scale its guest experience while tackling waitlist abandonment, seating inefficiencies, and the lack of a guest CRM as it grew from 10 units toward hundreds. To better identify repeat and high-potential guests and capture feedback across daily waits, bartaco engaged Wisely and its Wisely Hospitality Hub.

Wisely implemented the Hospitality Hub with a Micros integration to create persistent, visit‑over‑visit guest profiles that tie preferences, items ordered, lifetime spend, and visit frequency back to each guest in real time. The solution delivered 288k searchable guest profiles used by HQ and in‑store teams, generated 27 actionable guest audiences by daypart/frequency/location, and provided insights that informed site‑selection and operational decisions—improving seating efficiency and scaling bartaco’s guest experience.

Bartaco

Scott Lawton

President & Co-founder