Case Study: bartaco scales guest insights and loyalty with Wisely

Bartaco scales guest profiles to 1MM+ with Wisely

bartaco, a full-service restaurant chain delivering upscale street food, faced a challenge in scaling its guest experience as it grew rapidly across the U.S. Their prior system lacked a guest CRM, leaving them unable to identify repeat guests or leverage customer data across their organization. They turned to Wisely for a solution to better understand their customers.

Wisely implemented its platform to create a searchable guest profile for every waitlist and reservation party, integrating with the POS to track preferences, orders, and lifetime spend in real-time. This solution provided bartaco with over one million guest profiles and unlimited ways to segment their customer base. The results empowered their marketing, operations, and finance teams with valuable data to boost customer loyalty and profit.

Bartaco