Case Study: Wieden+Kennedy achieves an organized metadata video library and faster asset discovery with Wiredrive

Wieden+Kennedy - Customer Case Study

Wieden+Kennedy turned to Phoebe Owens to manage and make accessible the agency’s growing library of finished creative work, editorial materials and research. The challenge was keeping a large, version-heavy archive discoverable and context-rich for busy creative teams without the resources for a dedicated cataloging staff.

Phoebe combined librarian expertise with a disciplined file‑naming system and the flexible metadata tools in Wiredrive to curate and cull the collection, build custom fields, and generate reports and shareable links. The result: faster, more professional retrieval (for example, finding a rare 1994 soccer spot reel and related behind‑the‑scenes material), improved research capability, and a single searchable memory that makes teams more efficient and preserves the agency’s creative context.

Wieden+Kennedy

Phoebe Owens

Wieden+Kennedy