Case Study: New Mac achieves faster pitching and streamlined asset management with Wiredrive

Making a meaningful first impression with Wiredrive

New Mac, an award-winning Australian video production company led by founder James McPherson, creates branded, training, and educational content for corporate clients. Despite producing up to 2,000 deliverables a year, they lacked a fast, reliable archiving and single cloud-based workflow for pitching, review, and client presentation—making searches, approvals, and business development slow and cumbersome.

Wiredrive provided a unified cloud platform for review, approval, pitching, and a searchable Library organized by metadata, tags, and keywords, streamlining archiving and retrieval. The result was faster uploads and viewing in Australia, simplified sales–client communication, significantly reduced reel turnaround times, and greater efficiency in responding to business opportunities.

New Mac

James McPherson

Founder and Managing Director